During my research i found an intersting article on Scent Marketing; an idea that i've never really heard of, despite it being used in many social environments.
- "Scent Marketing has been named as one of the top ten trends to watch in 2007 by Advertising Age Magazine".
- Fragrance can be used to evoke certain moods or emotions as well as being able to relax or energise.Develpments in technology have made the scenting of retail environments more viable. Therefore scent can be increasingly used to create a signature scent for a brand.
- Scent retailing is a popular new marketing tool, yet raising the question of intrusivness. People may turn against brands and companies who pump scents out in reatil and public environments, making them feel too overpowering.
(Mintel,Women's fragrance- UK-August 2007-Competitive Context)
This is a powerful concept when considering marketing techniques for my fragrance by Moet. If in exclusive retail and social environments, where champaigne is served, why not the scent of a signature perfume that associates Moet champaigne with the Moet fragrance.
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