I collected some of these images off of the web, which display examples of celebrities that have brought out fragrances. I thought it'd be interesting to reserach some of these brands as a large part of my Mintel research discusses the growing trend of celebrity endorsement.

One source suggests that is more common for younger women to expect a vast variety of fragrances in line with television, cinema and music celebrities as they are more educated on this industry. It also suggests that Celebrity fragrances are the hottest and most fashionable trend in women's fragrance today, and fragrance houses are signing up singers, actresses and models to front their brands in a bid to woo young consumers.

The fragrance market is more widely avaliable to these young consumers, with the rapid introduction of perfume discounters such as Superdrug, The Perfume Shop and The Fragrance Shop.