Due to the background of this assignment, i have been eagerly looking for fagrance news in different types of media. Most of the publications i've been reseraching are reflect the more affluent consumers such as Vogue, Elle nad Harpers Bazaar, which i think is keeping in line with the brief. I have also been browsing though Drapers (Buisness to Buisness) to check for new press releases, product offerings and news in the market.

• Statistics and figures from high street retailer Perfume Shop, have seen profit increase in celebrity endorsed scents. They have recorded a massive 20% of overall perfume sales on fragrances created by the likes of Jade Goody, Coleen Mccloughlin, and Jordan. They feel customers are so passionate about these products, because they feel they can emulate (small scale) their idols.

• I think this is interesting when considering target markets for our fragrances, as different acorn categories have different buying habits and personalities. From my Mintel research i have found that the majority of women use more then one fragrance, depending on the occasion, particularly the under 35's. However Mintel states that "Few women choose to wear a celebrity brand, and seasonal brands have limited appeal to consumers." Which depicts from the current market report by the Perfume Shop.

• French Company Selective Beauty has signed a contract with Liz Claiborne cosmetics to launch both men/woman fragrances, by RnB star Usher.

• Paul Smith has launched a new fragrance called Rose, inspired by a birthday gift, he recently recieved. His fragrance will be sold in department stores and selected fragrance shops in 30ml and 50ml bottles.