I found a really good SWOT Analysis on Mintel, regarding the fragrance market in the UK. Here are some key points i found useful.
(Women's Fragrance -UK-August 2007-Strengths and Weaknesses in the market)
Strengths
- Strong classic brands that have been on the market for many years.
- Opportunities to stretch brands with flankers, seasonal offerings.
Weaknesses
- Too many brand launches
- Aggresive price discounting
No comments:
Post a Comment