Today, i travelled around some of the big department stores, to see what their fragrance halls had to offer. I was amazed at just how much choice the consumer has in terms of perfume, and this was excluding the male consumers.
Much emphasis is placed on packaging and general store merchandising. This being a crucial aspect when marketing my own products. Most of the fragrances were grouped together by brand, as most brands had more then one scent on offer.
This was interesting for me, as my brand; Moet and Chardon, currently do not offer a fragrance, so i'd have to further research and plan merchandising, brand positioning as well as product placement, within my chosen stores.
No comments:
Post a Comment